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STRATEGIC
THINKING:
Selecting Opportunities and
Positioning for the Edge
Seminar Description
Have you
ever decided to chase that hot
market just a bit too late, when other firms are
already leading it? Waiting until we “just get these deadlines out of the
way” can leave you behind the curve. What may seem virtuous — waiting
till the risks are lower - leaves you in a downward competitive struggle, and
an investment cycle that just can’t pay off. While the economy is strong, take time to look at events, both global and local. Think through new niches, and understand which markets are maturing. Then match the opportunities with your firm’s own culture and aspirations, and take decisive action. Leverage yourself through the powerful forces of the marketplace. That’s strategic thinking.
In this session, we share our comprehensive demographic model which shows real estate patterns and predicts strong markets and niches. In addition to demographics, we outline trends, maturing markets, and new niches spawned by changes in the political and regulatory environment, the economic and financial environment, and the technological environment. As part of this program, we present research findings about client selection preferences and outline the strongest strategies for positioning your firm for the competitive edge.
In this course you will:
- Understand the forces that shape the markets.
- Predict with certainty future markets and niches.
- Target your firm’s best opportunities for competitive advantage.
- Make decisions about where (and where not) to invest for growth.
- Confront obstacles that keep the firm stuck in old habits.
- Use the Sparks Framework for Value Creation™ to design new company positioning strategies.
- Polish the firm’s research, sales, and promotional strength.
Note that this session can be 1) tuned to
demographic/social trends in depth or 2) more broadly cover each of the four
trend categories, adding in political/regulatory trends, financial/economic
trends, and technological trends.
Audience
Advanced. This program is best-suited to senior staff and principals who are
responsible for developing their firm’s strategic direction. Attendees
should be interested in the design of their practice and have influence on key
company decisions.
Program Length
Half or full day workshop
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