 |
 |
 |
|
 |
 |
 |
 |
CREATING
WEALTH:
How It Really Works
Seminar Description
The ability to create
wealth is the basic requirement for fulfilling our aspirations. Like
life-blood that keeps the body fueled, it lets us confidently move out into the
world, seeking challenging opportunities, enjoying satisfying rewards, and
building meaningful practices. Wealth does not result from short-term tactics for beating the competition. Nor is it a reliable byproduct of getting bigger and more diverse — a route than can, in fact, destroy value. Creating Wealth offers a simple yet breakthrough concept: Become masterful at something - a technology, a building type, a client type, a niche, a locale - something you advance to a high level of worth. Only then are you in a position to truly create value -- sustainable value in a fast-paced, changing world.
This course outlines the results of our research, and builds a clear picture of the four fundamental principles of a wealth-creating firm: 1) Focusing your expertise, 2) Selecting the right client base, 3) Systematically innovating, and 4) Building credibility.
Using the Sparks Framework for Value Creation, our model of the six most successful business designs in the profession, we examine how different firms effectively approach the four value fundamentals. We also identify six hidden client agendas based on what they consider “value-added.”
In this course you will:
- Discover the Wealth Equation: a simple formula to follow.
- Understand the new competitive forces unleashed by global access, and have a strategy prepared that is not dependent on geography.
- Appreciate the new principle of active focus and how you can choose it.
- Gain insight into your clients’ hidden agendas about what is most valuable.
- Gather inspiration for focused innovation, from both inside and outside sources.
- Test your firm on its credibility, including image, message, rapport-skills, and mastery language.
- Experience designing a wealth-creating firm from the ground up (in full-day sessions).
Who’s the
Right Audience?
This advanced program is best-suited
to senior staff and principals who are responsible for developing their
firm’s strategic direction. Attendees should be interested in the design
of their practice and have influence on key company decisions.
Program Length
Half
or full day workshop.
Web site designed and produced for Sparks by
AmazingWeb
©2000-2005, Sparks: The Center for Strategic Planning. All rights
reserved