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Synopsis The Sparks Framework Assessment: Charting Your
Preferences
Although some firms find themselves well aligned
in both strategy and practice, many more experience crippling conflicts that
sap the energy of the organization. They fall victim to the prevailing
one-size-fits-all advice, such as grow or die, diversify to hedge your bets, be
"problem-solvers" who chase anything, get cheaper, be more flexible, go global,
TQM, and re-engineer!
Based on ten years of research into the most successful firms in
the industry, the Sparks Framework Assessment is a
succinct decision-making tool for helping company leaders craft a clear,
integrated business model that generates value and builds high client esteem.
The tool is organized into six cultural archetypes, loosely based around the
six heroic archetypes of Swiss psychologist Carl Jung, as discussed in
Creating Wealth: Principles and Practices for Design Firms, by
Ellen Flynn-Heapes. Each archetype is defined by distinctive best practices in
twenty specific categories.
The Assessment helps company leaders understand past
choices and thoughtfully consider options for the future, using the master
archetypes as a baseline of comparison. Not only does it help highlight
inconsistencies within your firm's current model, but it also paints a vivid
picture of the gaps between current practice and the future vision. The
Assessment, when used by all members of the leadership team,
becomes the ideal staging ground for truly excellent strategic planning.
Most firms use the Assessment to gain wide input
from principals, managers, key staff, and sometimes even clients to prepare for
company strategy retreats. This participative effort pays off in enhanced
consensus and ultimate implementation. Firms also use it to test the waters for
a cultural and strategic match prior to mergers and acquisitions, strategic
alliance partnerships, and lateral hiring of senior personnel. (Note that we've
kept the price affordable so you easily distribute original workbooks to all
participants.)
Contents : The
Assessment consists of carefully-designed questions that explore the
framework of each firm's business model. Whether explicitly designed or
implicitly held, each firm has a preferred position in these strategic
areas.
- Firm Image
- Capabilities
- Target Clients
- Sales
- Promotion
- Project Leadership
- Project Management
- Technology
- In-House Discussions
- Employee Education
- Staff Mix
- Basis of Career Growth
- Compensation
- Values
- Fee Pricing
- MIS Systems
- Investment
- Ownership
- Organizational Structure
- Office Configuration
Also included are worksheets to help you tally scores and plot
graphs, either individually or as a group. The resulting charts, with graphic
comparisons of current and future states, serve as an excellent staging ground
for focused, strategic discussion.
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